LinkedIn or LinkedOut?

A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face. That’s 0.1 seconds, as quick as a blink of an eye. So, what does your Linkedin profile picture say about you and […]

The H Factor…has your business got it?

If you’re reading about marketing on the internet, the word Branding is sure to pop up. Branding can mean a foray of things – but in a nutshell, it’s how your business is identified to your customers. And it’s really about getting to the heart of your business. So, wouldn’t the heart of your business […]